The task was to create a logo for the BBC’s Playlister music service. Following that they wanted a package of complementary graphics which would help guide the user through the experience. The challenge was to create something new and premium feeling but it also had to complimented the iPlayer logo and feel like part of the BBC family. The final result combines the ‘P’ of Playlister with a musical note in a simple uncluttered logo. The way the note goes in to the top part of the ‘P’ is also intended to bring to mind an iPod headphone plugged in to an ear.