Cima Ethics Animation

As the world’s largest professional body of management accountants, Cima needed to inform and encourage members to uphold its code of conduct. I wrote, storyboarded and animated a two minute, simple yet fun animation was developed to inform CIMA members in an friendly and clear way. How they are bound to uphold the code. In order to capture the subtle nuances that were at play around the code of conduct, a character 'Cody' was created.